Lonna Drewes has worked in nearly every corner of the fashion business. She modeled internationally in New York, Europe, and Los Angeles, then moved behind the booking, founding her own modeling agency and a fashion production company and representing talent to major retailers and brands.

In Los Angeles she built a long career as a professional fit model, working inside the fit rooms of fashion brands alongside designers, pattern makers, and technical teams while garments were being developed. That vantage point led her into fashion technology. As founder and CEO of her fit and sizing technology ventures, she has spent years developing data-driven solutions to fashion’s fit problem, with a clear goal: fewer returns, better-fitting clothes for customers, and less waste for the planet.

Model, agency owner, producer, fit model, technologist, and publisher, she has seen the business from every side of the booking. Signed. Booked. Paid. is the reference she built so every model and parent understands the business before they sign anything.